Who We Are

Welcome to Up & Tumble Co., where we celebrate the power of girls and challenge the limits of traditional dresses. I started this company to expand the perception of a dress from beauty to purpose. As a child, I loved wearing dresses, mainly because I felt pretty in them, and who doesn’t love a compliment? However, I noticed that traditional dresses haven’t changed much since the 90s, and dresses are still associated with beauty over function. If the dress is the ultimate symbol of femininity, it should be more than pretty. Today’s girls should have a dress that makes them realize they can do it all.

At Up & Tumble Co., we stand for dresses that combine beauty with practicality. Girls should not have to choose between femininity and function. Our dresses let girls join in on any activity. Whether it's leading a game, exploring, or just playing, our dresses fit every plan a girl might have.

Our convertible dresses merge style with function. They keep their girly look while being versatile enough for active play. We are often asked, why not bike shorts? And our answer is, sure, why not? But our design goes beyond the necessity of modesty. We aim to change the stigma of a dress. Choosing an adaptable outfit teaches a girl independence and builds her confidence—values that last longer than any piece of clothing.

At Up & Tumble Co., we empower girls to be leaders and creators that won't be held back by what they wear. Each dress is made sustainably in the USA, keeping true to our commitment to quality and ethical manufacturing.

Join us as we make a world where dresses are as practical as they are pretty, and where every girl can achieve anything she dreams of—while wearing a dress made for her boundless potential.

Girls can do anything in a dress